This Little Author Went to Market

There’s this amazing new method for helping the public learn about your product. It’s called “Marketing.” Perhaps you’ve heard of it.

We’ve talked a little before about how much we don’t like marketing, and how we therefore don’t really do much of it. But here’s the thing. If you want to sell books, it helps if people know they exist. And we want people to buy our books! We really enjoy writing them, and think that a lot of folks will enjoy the hell out of reading them. We know they’re not for everyone, but that’s what makes them perfect for an elite few (including you!).

In order to learn about this new “marketing” thing all the cool kids are into, we attended this year’s Independent Authors Conference. Careful readers of this blog will recall that we attended last year, too, but the difference is that this year we’ve actually made a plan to implement what we learned. Gasp!

(We have a great excuse for why last year was a bit of a bust. We returned from a big trip to the Adriatic four days before the conference started, and our heads were still mostly in Croatia.)

So we spent this past weekend in Philadelphia, attending sessions, meeting other authors and industry pros, eating a seven course Moroccan meal without silverware (so. delicious.), and watching a goofy video of Kaiju Ben Franklin battling a giant cheesesteak.

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